In a new strategic move aimed at enhancing customer experience and delivering innovative services at its stations, Fuel Way has announced the signing of a strategic partnership agreement with Ratio Specialty Company for Trading, the owner of the “Ratio” brand specializing in coffee services.
This partnership aligns with Fuel Way’s ongoing efforts to evolve the traditional fuel station model into a fully integrated destination that meets the needs of travelers and customers — not only through fuel supply but also by providing an exceptional hospitality experience that matches the expectations of users across the Kingdom.
“Ratio” represents a rising Saudi brand known for its innovation and high-quality coffee offerings. It is quickly becoming a prominent name in the café and smart services sector, making it the ideal partner to support Fuel Way’s vision of delivering a modern, holistic, and locally inspired experience.
Through this partnership, visitors to Fuel Way stations will be able to enjoy a wide selection of premium coffee beverages in carefully designed spaces that offer comfort and luxury — adding real value to their stopover experience.
Fuel Way management stated:
“We are always keen to choose our partners carefully in line with our future vision. Our selection of Ratio stems from our belief in their ability to deliver an authentic Saudi experience with a modern spirit.
This step is more than just a business collaboration — it’s a partnership aimed at delivering real added value to our customers.”
The management of Ratio also expressed their excitement about the partnership, describing it as a significant milestone in their growth journey, and reaffirming their commitment to offering the best possible experience within Fuel Way stations.
In conclusion, Fuel Way reiterates its commitment to continuous innovation and expanding its service offerings to meet market expectations and contribute to enhancing the quality of life — in line with Saudi Vision 2030.
